Page 420 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

their innovative concepts and technologies. It will take place at the Dubai World Trade Centre
(DWTC) from May 16 to 18, 2023.

CABSAR has also released the official app for CABSAT Global Meetings Programme. The app is

designed to help people make the most out of their experience, providing them with access to
essential information such as the event schedule, exhibitor list, speaker, and more.

The 29 edition of CABSAT comes at a time of positive growth in the industry, with the Middle
th
East’s media and entertainment market projected to grow by 7.4% CAGR between 2021 and
2026 to reach $47bn. To foster enterprises with a high potential for economic expansion and

job creation, governments in the Middle East and North Africa (MENA) region have shown
significant support for the entertainment industry.

The three-day exhibition will provide industry leaders and experts, including producers,
directors, broadcast technology, channel distributors, content publishers, and others, with the

opportunity to share best practices and learn about the newest production and broadcast
technologies that will boost the entertainment market in MENA.

Amongst exhibitors at the show will be Ofir Benovici, Chief Executive Officer of Zero Density, a
provider of real-time VR, AR and other graphics technologies for broadcast. He said: “As a
pioneer in a virtual studio, AR, XR, and real-time graphics, we aim to revolutionise the

broadcast, live events, and e-sports sectors by implementing cutting-edge technologies. Our
virtual studio solutions, including the Unreal Engine Native platform, Reality Engine, which

features a real-time compositing system and its built-in keying technology, Reality Keyer, have
been employed by some of the biggest companies worldwide for major events ranging from the
Olympics to the FIFA World Cup. Through CABSAT, which provides an excellent platform to

present our cutting-edge solutions, we intend to boost our network and reshape the future of
the regional broadcast sector. In addition, we seek to explore new possibilities for growth in the

industry.”
Addressing the mega technology trends, the broadcasting industry has latterly become more

reliant on Video on Demand (VOD). By the end of 2023, it is anticipated that the VOD sector will
generate $174.80m in revenue, which will expand at an annual rate of 5.04% to reach a

projected market volume of $215.7m by 2027. With a market volume of $157.10m in 2023,
Video Streaming (SVoD) is considered to have the biggest potential. Currently, the most
lucrative monetisation strategy is SVoD, which makes up the largest portion of the OTT (over-

the-top) industry. As the broadcast television industry is evolving, and it must adapt to stay
relevant by shifting from being a TV broadcaster to an all-encompassing broadcaster.

https://www.broadcastprome.com/news/cabsat-to-spotlight-new-technologies-in-media-and-the-
entertainment-sector/