Page 426 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

The 29th edition of CABSAT comes at a time of positive growth in the industry, with the Middle
East’s media and entertainment market projected to grow by 7.4 per cent CAGR between 2021 and
2026 to reach USD 47 billion. To foster enterprises with a high potential for economic expansion and
job creation, governments in the Middle East and North Africa (MENA) region have shown significant
support for the entertainment industry.

Against this backdrop, the three-day exhibition will provide an ideal platform for industry experts and
leaders from the community of producers, directors, broadcast technology, channel distributors,
content publishers and more, to share best practices and discover the latest innovative production
and broadcast technologies that have the potential to further boost the entertainment market in the
MENA region.

Amongst exhibitors at the show will be Ofir Benovici, Chief Executive Officer of the Turkish
production company, Zero Density. He said: “As a pioneer in virtual studio, AR, XR, and real-time
graphics, we aim to revolutionise the broadcast, live events, and e-sports sectors by implementing
cutting-edge technologies. Our virtual studio solutions, including the Unreal Engine Native platform,
Reality Engine, which features a real-time compositing system and its built-in keying technology,
Reality Keyer, have been employed by some of the biggest companies worldwide for major events
ranging from the Olympics to the FIFA World Cup. Through CABSAT, which provides an excellent
platform to present our cutting-edge solutions, we intend to boost our network and reshape the future
of the regional broadcast sector. In addition, we seek to explore new possibilities for growth in the
industry.”

Addressing the mega technology trends, the broadcasting industry has latterly become more reliant
on Video on Demand (VOD). By the end of 2023, it is anticipated that the VOD sector will generate
USD 174.80 million in revenue, which will expand at an annual rate of 5.04 per cent to reach a
projected market volume of USD 215.7 million by 2027. With a market volume of USD 157.10 million
in 2023, Video Streaming (SVoD) is considered to have the biggest potential. Currently, the most
lucrative monetisation strategy is SVoD, which makes up the largest portion of the OTT (over-the-
top) industry. As the broadcast television industry is evolving, and it must adapt to stay relevant by
shifting from being a TV broadcaster to an all-encompassing broadcaster.

Pavel Potuzak, CEO of Aveco, said: “CABSAT provides the perfect opportunity to assemble the
entertainment and media communities from around the MEASA region under one roof to highlight
the most recent technological breakthroughs and innovations in creating the next generation of
content. We are thrilled to be a part of this landmark event, with Harmonic the worldwide leader in
video delivery technology and services at our booth, and to share our recent developments and
technologies in the field of broadcasting. Our host of solutions are targeted at transforming the
broadcasting sector, including studio production automation from designing to delivery, media asset
management, master control automation, automated playout, among others. Aveco’s technologies
and solutions are used by more than 300 broadcasters in Europe, the Americas, Asia, and Africa to
modernise and simplify their processes.”

Bringing together stalwarts of content creation and broadcast sectors with up-and-coming disruptors
presenting the latest advances from the industry, the 29th edition of CABSAT is on course to drive
the industry’s transformation through its well-established position as a major business, innovation,
and knowledge exchange platform in the media and entertainment sector.

About CABSAT: With a history of over 28 years, CABSAT is the only specialised event that draws
more than 14,000 business professionals from the MEASA region’s media, content, and digital
industries. Over the years, the event has welcomed the highest number of regional attendees,

https://mid-east.info/cabsat-2023-to-gather-major-production-and-broadcast-market-players-to-spotlight-
innovative-technologies-in-the-sector/