Page 447 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

“Our strength lies in our scalability; since we’re already very well-established in
important mass territories like Egypt and Saudi Arabia, we’re able to co-invest

with our partners in great quality content for a fraction of the market price. Also,

we’re now rapidly expanding into other territories like Africa, so the economies
of scale that we gain will naturally be passed on to our partners. At this

coproduction salon, we look forward to meeting with established production

houses, platforms, and potential business partners.”

Heba Korayem, Content Market & Distribution Consultant at HConsult, who will

chair the Salon again this year, spoke highly of the initiative, stating that the

previous event saw over 250 quality meetings take place, with around 30 high-

value partnership deals in negotiation during the three days.

Korayem added: “I can confidently count that at least half of the business deals
discussed have already been closed. That’s pretty good in the MENA region, as

it is not unusual for deals to take several months to finalise. I’m delighted that
we can offer the opportunities to the right people that can accelerate the

process.”

Also expected to participate in this year’s Co-Production Salon are some of the

most prominent platforms and broadcasters, including Shahid, TOD, StarzPlay,
VOX, OSN, StarsPlay, E-Vision, and Saudi Broadcast Corporation, along with

noted Arabic content producers from the UAE-based Eagle Films; Saudi’s Art

Format Lab; Cedars Art from Lebanon, and the Egyptian Arpu Plus and United
Media Services.

https://www.biznesstransform.com/cabsats-mena-co-production-salon-returns-for-a-second-edition/