Page 76 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

Co-Production Salon at CABSAT 2023
Spurs High-Value Deals

Adgully Bureau
May 31, 2023, 05:05 pm IST

Dubai: HCONSULT, a leading content market specialist in the Arabic-speaking MENA
region, successfully concluded the highly anticipated second edition of its exclusive
initiative, Co-Production Salon, in collaboration with CABSAT, at the Dubai World Trade
Centre (DWTC).

CABSAT, the flagship event for content creation, production, distribution, digital media,
satellite communication and space technology, teamed up with HCONSULT to host the
second annual MENA region’s Co-Production Salon at the 29th edition of the show, which
was held from May 16-18, 2023.
The first Co-Production Salon, held in 2022, witnessed the participation of over 40
companies, including reputed international platforms, TV channels, production houses,
and private investors. This year's edition, located in an invite-only area of the three-day
show, offered a dedicated meeting lounge to encourage investments in long-form
entertainment content to and from the MENA region, including series and films, through
collaborative efforts between the largest regional and international media entities.

Kicking off the event, the first day set the stage for productive and engaging experiences.
Key highlights included an exclusive presentation by the founder of the Co-Production
Salon, Arabic content market expert Heba Korayem, who shared valuable insights on the
MENA region's Ramadan peak TV month, which is estimated to be worth a staggering
USD 0.5 billion . This was followed by an analysis by Rafal Radawiec, CEO of Polish AI-
powered security company Vestigit, of piracy’s impact on the Ramadan content
production industry in 2023. Additionally, insights on the growth of FAST (Free Ad-
Supported Streaming Television) and ad-supported content monetisation in MENA were

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