Page 3 - SALIK PR REPORT APRIL 2024
P. 3

PR REPORT



                                                        SALIK


                                                     April 2024




                    2 Press Releases were issued for Salik
                    2 Content Development were made for Salik

                    The Press Releases were sent to all local, Pan Arab English and Arabic publications.



                    TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.

                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                           4,165,400

                     *Arabic Total Value of Spend 1:4                     AED                       16,661,600

                     English Total                                                       AED                         1,032,200

                     *English Total Value of Spend 1:4                    AED                         4,128,800

                     TOTAL                                                AED                       20,790,400


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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