Page 3 - FUGRO PR REPORT SEPTEMBER 2024
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PR REPORT
FUGRO
September 2024
1 Press Release was issued for Fugro
1 Interview was conducted for Fugro
3 Speaking Engagements were made for Fugro
2 Content Development were made for Fugro
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 86,000
*Arabic Total Value of Spend 1:4 AED 344,000
E n g l i s h T o t a l A E D 224,500
*English Total Value of Spend 1:4 AED 898,000
TOTAL AED 1,242,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
