Page 3 - BKN301 PR Report - May 2024
P. 3
MEDIA MONITORING REPORT
(May 2024)
BKN301
3 Opinion Pieces were issued for BKN301.
2 Interviews were conducted for BKN301.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 32,300
*Arabic Total Value of Spend 1:4 AED 129,200
English Total AED 30,000
*English Total Value of Spend 1:4 AED 120,000
TOTAL AED 249,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
