Page 3 - HBMSU PR REPORT - OCTOBER 2025
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
October 2025
10 Press Releases were issued for HBMSU
1 Press Release was cancelled for HBMSU
1 Media Invite was issued for HBMSU
3 Statements were made for HBMSU
1 Statement was cancelled for HBMSU
8 Interviews were conducted for HBMSU
4 Interviews were cancelled for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 4,138,400
*Arabic Total Value of Spend 1:6 AED 24,830,400
English Total AED 1,731,600
*English Total Value of Spend 1:6 AED 10,389,600
TOTAL AED 35,220,000
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
