Page 3 - FUGRO PR REPORT JULY 2024
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PR REPORT
FUGRO
July 2024
1 Content Development was made for Fugro
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 46,400
*Arabic Total Value of Spend 1:4 AED 185,600
E n g l i s h T o t a l A E D 41,100
*English Total Value of Spend 1:4 AED 164,400
TOTAL AED 350,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
