Page 158 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

commitment to excellence and innovation. As we progress in our journey to achieve the

Dubai Economic Agenda D33's goals to raise foreign trade to Dh25.6 trillion and expand
the emirate's global reach to 400 additional cities over the next decade, we are not only
creating greater economic prosperity but also helping forge new pathways for a more
interconnected global trading landscape. Dubai hosts numerous events that bring

together various global industries to generate new opportunities, innovations and
solutions to accelerate the sustainable growth of international trade," he added.

Sheikh Mohammed was briefed about the World of Coffee 2024 exhibition by Helal
Saeed Al Marri, Director General of the Dubai World Trade Centre Authority. During his
tour of the exhibition, which features 1,650 local and international exhibitors, Sheikh

Mohammed was also briefed about the coffee industry's unique offerings showcased at
the event and sustainable practices in the sector's supply chain.

The global event, organised by DXB Live, the integrated event management and
organisation services arm of the Dubai World Trade Centre, in collaboration with the
Specialty Coffee Association, features a series of informative lectures presented by

seasoned professionals.

The World of Coffee Dubai 2024 serves as a pivotal event in the global coffee industry.
With over 1,650 companies and brands in attendance, the expo offers an ideal platform
for showcasing a wide array of coffee products and services. Exhibits range from green

and roasted coffee beans to a diverse selection of beverage preparation devices,
roasting services providers, flavourings and packaging solutions. Additionally, the event
is witnessing the participation of 60 UAE-based companies and brands. The exhibition
is also organising several exciting events, including the UAE National Barista and Latte

Art Championship, the Coffee Design Awards, and the Best New Product Awards.

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the
region. Market studies and analyses predict continued growth in the coffee market in the
coming years. According to Data Bridge Market Research, the value of the coffee and
Espresso drinks market in the Mena region is expected to reach around $1.33 billion by

2030, increasing from approximately $1.085 billion in 2022, with an anticipated
Compound Annual Growth Rate (CAGR) of 2.6 per cent.

https://www.khaleejtimes.com/uae/mohammed-bin-rashid-visits-world-of-coffee-2024-exhibition