Page 98 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/25/24, 10:33 AM World of Coffee Dubai 2024 attracts over 13,000 specialised visitors with 30% growth - Emirates News
World of Coffee Dubai 2024 attracts

over 13,000 specialised visitors with

30% growth

DUBAI: World of Coffee Dubai 2024, organised by DXB Live, the integrated event management and experiential
agency of the Dubai World Trade Centre, in collaboration with Specialty Coffee Association, has successfully
concluded with a remarkable turnout and overwhelming participation of more than 13,000 specialised visitors from
enthusiasts and industry professionals worldwide with a 30% growth from last year. The highlight of the closing day
was the crowning of the winners of the UAE National Barista Championship. The competition featured the most
talented baristas in the UAE vying for the coveted title and the chance to represent the country at the World Barista
Championship. Michaela Rnazol from Typica Cafe secured the first place while the second place went to Kemal
Risyad from Archers Coffee, followed by Nooran Al Bannay from Coffee Architecture at the third place. Additionally,
the 1st place in the Latte Art was presented to Mondrick Alpas from Gold Box Roastery, 2nd place to Angelo Lagata
from Number Fi ve Gate and the 3rd to Jatfikly Raymond Ampuan from DRVN by Porsche. The closing day also
featured three engaging lectures, enriching the event's educational component. Demian and Mergen of Abro led the
first discussion, while Ben Hilt, AST Director at the Specialty Coffee Association, explored the details of the New
Specialty Coffee Association Skills Diploma. Andreas Zehnder delivered a thought-provoking lecture on 'The
Economics of Coffee Extraction Plants: Analyzing Returns on Sustainability Investment'. Khalid Al Hammadi, Senior
Vice President of DXB LIVE, said: 'The latest edition of the World of Coffee Dubai 2024 exhibition has generated
significant interest among stakeholders and enthusiasts in the coffee industry, drawing participation from international
contributors, who showcased their products and equipment. This edition mainly focused on sustainability of the coffee
industry while fostering coffee culture among consumers by providing educational platforms covering coffee varieties
and preparati on methods. The exhibition reflected a remarkable turnout, with visitors numbering nearly four times that
of the inaugural edition of the event. We are looking forward to organising the fourth edition of this event next year,
given the remarkable success achieved by this year's edition.' During his visit to the exhibition, Timur AbdiJalil, the
Consul General of the Kyrgyz Republic in Dubai and the Northern Emirates, said: 'The volume of trade between the
Kyrgyz Republic and the United Arab Emirates has witnessed a significant increase during the first 10 months of
2023, registering a twofold increase compared to the same period in 2022. In addition, UAE investments in
Kyrgyzstan have surged to USD 31,422,000, nearly tripling the investment made in 2022. Kyrgyzstan has shown
great interest in products imported from the UAE, particularly their high-quality original coffee, especially Arabic
coffee. Both my staff at Kyrgyz Republic Consulate General in the UAE and I are avid fans of Emirati coffee. Seizing
this moment, I extend an invitation to Emirati coffee companies participating in the World of Coffee Dubai 2024
exhibition to explore opportunities in Kyrgyzstan and present their products there.' World of Coffee Dubai 2024, saw
the participation of over 1,650 exhibitors and brands from 51 countries over a space of 15,000 square meters, stands
as a pivotal international hub, bringing together stakeholders from every facet of the coffee industry, including farmers,
traders, manufacturers, distributors, small and medium-sized companies, café owners, baristas, hotels, and coffee
enthusiasts. The exhibition witnessed overwhelming participation from local, regional, and international companies
and brands in the coffee industry, fostering valuable connections and collaborations. The fourth edition of the World of
Coffee exhibition will be held from February 10 to 12, 2025. Source: Emirates News Agency

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