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Press Release

UAE unveils visual identity and theme for upcoming
28th Universal Postal Congress

Dubai, UAE, 21 July 2025:

The United Arab Emirates (UAE) launched the official logo and theme of the 28th
Universal Postal Congress - Dubai 2025. The Universal Postal Union (UPU) is the
United Nations specialized agency for the postal sector, and its Congress meets every
four to decide on a new UPU Strategy and set the future rules for international mail
exchanges. As one of the largest international events for the postal and logistics
sector, its preparations are being spearheaded by Emirates Post Group Company, the
entity representing UAE membership at the Universal Postal Union (UPU). The
Congress will be held in Dubai from 8 to 19 September 2025, under the theme
‘Leading the Change, Creating the Future’.

The logo and theme were unveiled during an official reception held in Bern,
Switzerland, in the presence of H.E Dr. Hissa Abdulla Ahmed Al-Otaiba , UAE
Ambassador to the Swiss Confederation, the UPU Director General, Masahiko
Metoki, senior officials from the UPU, representatives of UPU member countries and
several prominent figures from both the UAE and Switzerland.

The reception, hosted by the Organizing Committee for the 28th Universal Postal
Congress in collaboration with the UPU, convened UPU member countries and
relevant entities to discuss future insights and ongoing event preparations. It also
served as an avenue to present the organisational and logistical plans for the
Congress, further reinforcing the UAE’s commitment to delivering an exceptional
experience adhering to international standards.

H.E. Sultan bin Saeed Al Mansoori, Chairman of the Organizing Committee for
the 28th Universal Postal Congress, said: “We look forward to hosting the 28th
Universal Postal Congress, one of the leading events for the postal and logistics
sector. The UAE being chosen as the event’s host, reflects the broader international
community’s trust in our nation’s leading position in this domain, highlighting its vital
role in connecting communities and economies.”

“Through this event, we seek to empower key decision-makers, enabling them to
positively transform the future of the global postal and logistics sector by fostering
international collaboration, embracing advanced technologies and developing flexible
and sustainable business models that can keep pace with rapid digital transformation.
This direction is fully aligned with the UAE’s commitment to accelerating digital
transformation and driving comprehensive development. By convening global
stakeholders, we reaffirm the importance of collaboration in building a future that is
inclusive, innovative, and prepared to meet the challenges of an evolving world,” H.E.
added.

The theme ‘Leading the Change, Creating the Future’ reflects the pivotal role of the
UPU and its member states in shaping the future of the global postal sector. It
acknowledges the sector’s longstanding legacy in connecting people across borders,