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     PR REPORT
                                                           7X
                                                     July 2025
                 5 Press Releases were issued for 7X
                 1 Interview was conducted for 7X
                 49 Content Developments were made for 7X
                 The Press Releases were sent to all local, Pan Arab English and Arabic publications.
                 TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
                  Arabic Total                                                        AED                             2,118,300
                  *Arabic Total Value of Spend 1:4                     AED                             8,473,200
                 English Total                                                        AED                             1,609,300
                  *English Total Value of Spend 1:4                    AED                             6,437,200
                  TOTAL                                                AED                           14,910,400
                 *This calculation is based on the principle that editorial has four times the value of paid-for
                 advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
                 is four times more than paid-for advertising





