Page 10 - KAEC PR REPORT - FEBRUARY 2024

Press Release

Emaar, The Economic City partners with hopOn to launch

new ‘Mobility Solutions’ for smart transportation

● The partnership with hopOn was announced during KAEC’s participation at
PIF Private Sector Forum

11 February 2024- Emaar, The Economic City, the master-developer of King Abdullah Economic
City (KAEC), has entered into a strategic partnership with hopOn, a fast-growing smart city
solutions provider for public and shared transportation. This partnership marks a significant step
towards enhancing sustainable mobility solutions - including providing smart transport and smart
parking - with a focus on sustainability and carbon neutrality in line with Saudi Vision 2030, within
the KAEC community.

The official agreement was signed last week in Riyadh by Cyril Piaia, CEO of Emaar, The
Economic City, and Jamil Naji Jamjoom, Co-Founder and CEO of hopOn, in the presence of
Mansour Al-Salem, Managing Director of Emaar, the Economic City alongside other key
representatives, at the two-days Public Investment Fund (PIF) Private Sector Forum.

Under the agreement, KEAC will leverage hopOn’s expertise in mobility solutions to create a
seamless and efficient transportation network within the city, catering to the diverse needs of its
residents and visitors. This includes facilitating last-mile mobility from the Haramain train station
to key districts and destinations in the city, implementing various bus routes, and providing on-
demand busses, e-shutters, and vans, along with options for two-wheel scooters, three-wheel
scooters, mechanical bikes, and electric bikes.

Additionally, innovative smart transport as well as smart on-street and off-street parking solutions
will be integrated, allowing people to book ad-hoc rides and reserve parking spaces through a
smart mobile app. This collaboration underscores KAEC’s commitment to developing a world-
class, integrated lifestyle city that adds to the socio-economic prosperity and sustainability of Saudi
Arabia.

During its participation at the PIF Private Sector Forum, KAEC highlighted a spectrum of
opportunities for public-private partnerships in the city across various sectors, including
hospitality, entertainment, commercial, residential, and industrial. Hosted by PIF, the main
stakeholder of Emaar, The Economic City, the forum aimed to enhance partnerships between the
PIF portfolio companies and private sectors while spotlighting avenues for local collaboration in
key strategic sectors.

Cyril Piaia, CEO of Emaar, The Economic City, said, “Our goal at Emaar, The Economic City,
is to promote sustainable economic growth while improving the overall experience for both
residents and visitors. Through our participation in the PIF private sector forum, we are making