Page 56 - KAEC PR REPORT - FEBRUARY 2024

2/12/24, 11:31 AM Emaar, The Economic City partners with hopOn to launch new ‘Mobility Solutions’ for smart transportation | Web Release
Managing Director of Emaar, the Economic City alongside other key representatives, at the two-days

Public Investment Fund (PIF) Private Sector Forum.

Under the agreement, KEAC will leverage hopOn’s expertise in mobility solutions to create a seamless
and efficient transportation network within the city, catering to the diverse needs of its residents and

visitors. This includes facilitating last-mile mobility from the Haramain train station to key districts and

destinations in the city, implementing various bus routes, and providing on-demand busses, e-shutters,

and vans, along with options for two-wheel scooters, three-wheel scooters, mechanical bikes, and

electric bikes.

Additionally, innovative smart transport as well as smart on-street and off-street parking solutions will

be integrated, allowing people to book ad-hoc rides and reserve parking spaces through a smart mobile

app. This collaboration underscores KAEC’s commitment to developing a world-class, integrated

lifestyle city that adds to the socio-economic prosperity and sustainability of Saudi Arabia.

During its participation at the PIF Private Sector Forum, KAEC highlighted a spectrum of opportunities
for public-private partnerships in the city across various sectors, including hospitality, entertainment,

commercial, residential, and industrial. Hosted by PIF, the main stakeholder of Emaar, The Economic

City, the forum aimed to enhance partnerships between the PIF portfolio companies and private sectors

while spotlighting avenues for local collaboration in key strategic sectors.

Cyril Piaia, CEO of Emaar, The Economic City, said, “Our goal at Emaar, The Economic City, is to

promote sustainable economic growth while improving the overall experience for both residents and

visitors. Through our participation in the PIF private sector forum, we are making progress towards our

goal of steering socio-economic development in the Kingdom of Saudi Arabia while also attracting

third-party investors from the private sector in line with the Kingdom’s Vision 2030 strategy.”

“Another significant milestone is our collaboration with hopOn, which exemplifies our ongoing

commitment to innovation and excellence in every aspect of urban living. In addition to improving

mobility within the city, our combined efforts will raise the bar for intelligent urban developments

worldwide. Our residents and visitors can look forward to a seamless and integrated mobility

experience, regardless of whether they are commuting to work or simply touring the community,” he

added.

https://web-release.com/emaar-the-economic-city-partners-with-hopon-to-launch-new-mobility-solutions-for-smart-transportation/ 2/3