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6/10/25, 1:58 PM UAE ministers hail election of Shaikha Al Nowais as UN Tourism Secretary-General as a historic milestone in global tourism leaders…
UAE ministers hail election of Shaikha Al Nowais
as UN Tourism Secretary-General as a historic

milestone in global tourism leadership

June 2, 2025

H.E. Bin Touq: The election of the UAE candidate as Secretary-General of UN Tourism
highlights the nation’s pivotal role in advancing global tourism development

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Abu Dhabi,June 2025 – Several UAE ministers hailed the election of Emirati H.E. Shaikha
Nasser Al Nowais as Secretary-General of UN Tourism as a historic and commendable
achievement for the country on both the regional and global stage. This accomplishment
reflects the UAE’s leading position in tourism and the success of its strategic vision to
support international efforts in developing a sustainable and responsible tourism sector that
drives economic and social development for communities around the world.

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the UAE Tourism
Council, said: “Thanks to the guidance of our wise leadership, the UAE today celebrates a
new historic milestone in its tourism sector: the election of the UAE’s candidate, H.E.
Shaikha Al Nowais, as Secretary-General of UN Tourism for the 2026–2029 term. This
achievement reflects the UAE’s pioneering and influential role in leading global efforts
toward sustainable tourism development, in close cooperation with international decision-
makers and organizations across the global tourism landscape. It also reaffirms the success
of the UAE’s strategic vision in strengthening openness to the world and building robust
international partnerships that support its aspirations as a premier tourism destination, both
regionally and globally.”

H.E. Bin Touq added: “We are proud to have earned the trust of the international
community in our national capabilities, as reflected in the election of Shaikha Al Nowais –
the first Emirati and Arab young woman – to the position of UN Tourism Secretary-General.
This milestone highlights the competence of our young national talent and their ability to
gain international confidence in leading high-level roles within specialized sectors such as
tourism. It also reaffirms the prominent status that Arab women have achieved on both
regional and global stages.”

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