Page 170 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)_Neat

6/10/25, 1:58 PM UAE ministers hail election of Shaikha Al Nowais as UN Tourism Secretary-General as a historic milestone in global tourism leaders…
decision-makers and organizations across the global tourism landscape. It also reaffirms the success of
the UAE’s strategic vision in strengthening openness to the world and building robust international
partnerships that support its aspirations as a premier tourism destination, both regionally and globally.”

H.E. Bin Touq added: “We are proud to have earned the trust of the international community in our
national capabilities, as reflected in the election of Shaikha Al Nowais – the first Emirati and Arab young

woman – to the position of UN Tourism Secretary-General. This milestone highlights the competence of
our young national talent and their ability to gain international confidence in leading high-level roles within
specialized sectors such as tourism. It also reaffirms the prominent status that Arab women have

achieved on both regional and global stages.”

H.E. also commended her extensive experience and capabilities in representing the UAE at the highest
international levels, as well as her comprehensive vision for strengthening global cooperation to achieve

sustainable and responsible tourism development. Her leadership is expected to elevate the tourism
sector to new heights of progress and prosperity while contributing meaningfully to the implementation of
UN Tourism projects and initiatives.

H.E. pointed out that the UAE’s tourism sector achieved exceptional growth in 2024, driven by the launch
of several key national initiatives designed to promote tourism within the country and attract international

visitors. Notable developments included the fifth season of the “World’s Coolest Winter” campaign, the
inauguration of the National Tourism Charter, and the adoption of the International Code for the Protection
of Tourists—implemented in collaboration with UN Tourism as a guiding framework. These initiatives
collectively support the objectives of the National Tourism Strategy 2031, which aims to position the UAE

as the world’s leading tourism brand by the next decade.

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