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Press Release


               of the national economic landscape and reflects the UAE’s strategic vision of transitioning into a
               sustainable, knowledge-based economy.

               Her Excellency Alia Al Mazrouei emphasized that, under the guidance of the UAE’s visionary
               leadership and forward-thinking national agenda, the country is steadily advancing toward
               cementing its position as a global hub for entrepreneurship and innovation. This progress is driven
               by the creation of a competitive, business-friendly environment and the development of  an
               integrated ecosystem that empowers startups and small and medium-sized enterprises, playing a
               vital role in building a sustainable, knowledge-based economy.

               GITEX Europe: A strategic platform that underscores UAE’s stature as a global hub for
               innovation and technology

               Her Excellency Alia Al Mazrouei highlighted that GITEX Europe marks a new chapter in the
               legacy of GITEX Global, which began in Dubai over four decades ago. The event serves as a
               strategic platform that reinforces the UAE’s position as a global hub for innovation and technology,
               while expanding opportunities for international collaboration in digital solutions development and
               knowledge exchange.  This in turn, supports  the creation of a smarter, more sustainable, and
               interconnected global economic future.

               Her Excellency elaborated that the UAE Pavilion at GITEX Europe offers Emirati enterprises an
               unparalleled platform to showcase their cutting-edge innovations, services, and products before
               business leaders and policymakers from Germany and wider Europe.  This visibility unlocks
               significant opportunities for market expansion and accelerated growth within the thriving
               European economic landscape. Moreover, the country’s pavilion serves as a vital conduit for
               fostering strong trade and investment partnerships, forging strategic alliances with the European
               business ecosystem, and identifying opportunities to support the growth of SMEs. It also opens up
               new pathways into emerging sectors such as artificial intelligence, sustainable technologies,
               industrial innovation, and digital transformation. Together, these efforts significantly enhance the
               global competitiveness of Emirati exports in high-growth, future-focused industries.

               Her Excellency stated: “The UAE’s participation in this international event reflects its steadfast
               commitment to strengthening economic partnerships with global partners, empowering the
               entrepreneurial community, and advancing a sustainable digital economy built on innovation and
               knowledge. It  also underscores the nation's dedication to developing a  competitive economic
               model aligned with the goals of the We the UAE 2031 vision, which aims to solidify the UAE’s
               status as a leading global hub for innovation and entrepreneurship.”

               “GITEX Europe serves as a premier platform to spotlight the UAE’s competitive business
               ecosystem and to celebrate the remarkable achievements of homegrown startups excelling in
               advanced technologies, industrial innovation, and sustainable green solutions. Additionally, it
               offers a valuable opportunity to establish new strategic alliances that drive the expansion of the
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