Page 85 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)_Neat

Press Release

H.E. Bin Touq participates in World Tourism Forum in Prague and
highlights UAE’s leadership in promoting sustainable tourism
through technology & innovation

UAE continues to enhance its position as a global hub for sustainable tourism
and plays an active role in shaping the sector’s future through greater
international collaboration

Abu Dhabi, 13 May 2025:

His Excellency Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates
Tourism Council, attended the World Tourism Forum 2025 held on 12 and 13 May in Prague,
organised by the UN Tourism in collaboration with the Government of the Czech Republic under
the theme ‘Shaping the Future of Tourism through Innovation and Technology.’

The event brought together global leaders, policymakers, and experts to explore the latest trends
and best practices in tourism and hospitality, focusing on AI and advanced technologies as well as
their role in the sustainable development of the sector.

H.E. Bin Touq highlighted how the UAE has prioritised the tourism sector as a key strategic pillar
of the national economy. The country continues to strengthen its position as a leading global
destination by investing in innovation, adopting latest digital solutions, and forging strategic
partnerships with various countries and leading global institutions.

H.E. added: “The UAE has successfully established its position on the global tourism landscape,
strengthening its role in the growth and prosperity of the sector as a global hub for sustainable
tourism. This was achieved through developing advanced infrastructure, enhancing innovation and
integrating technology into tourism policies, and actively contributing to shaping the future of
global tourism through greater international collaboration.”

The Minister of Economy highlighted that participation in the Global Tourism Forum offers a
significant opportunity to enhance international collaboration and exchange expertise with
industry leaders and key decision-makers from around the world. H.E. added that the Forum is an
ideal platform for showcasing the UAE’s success in developing smart and sustainable tourism
offerings and leveraging cutting-edge technology including AI and other digital tools to drive
innovation and sustainable growth of the sector.