Page 3 - HyperPay PR REPORT - MAY 2024
P. 3
PR REPORT
HyperPay
May 2024
2 Press Releases were issued for HyperPay.
The Pess Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 575,700
*Arabic Total Value of Spend 1:4 AED 2,302,800
English Total AED 255,700
*English Total Value of Spend 1:4 AED 1,022,800
TOTAL AED 3,325,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
