Page 3 - ECI PR REPORT - DECEMBER 2024
P. 3
PR REPORT
Etihad Credit Insurance
December 2024
2 Press Releases were issued for Etihad Credit Insurance
1 Statement was issued for Etihad Credit Insurance
3 Interviews were conducted for Etihad Credit Insurance
8 Content Development were made for Etihad Credit Insurance
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 667,900
*Arabic Total Value of Spend 1:4 AED 2,671,600
English Total AED 245,700
*English Total Value of Spend 1:4 AED 982,800
TOTAL AED 3,654,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
