Page 15 - SOBHA REALTY PR REPORT - APRIL 2024

Classification: Public

Sobha Group announces Sobha Furniture’s factory, with state-of-the-art
fully automated facility at Dubai Industrial City

 Sobha Furniture factory marks another step towards stronger vertical integration for Sobha
Group

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Dubai, UAE, 2 April 2024: Sobha Group, a leading global luxury real estate developer,
announced setting up Sobha Furniture’s second factory by signing a land lease agreement with
Dubai Industrial City (DIC), the region’s leading industrial hub, to build a facility approximately
valued at AED 450million. The state-of-the-art factory is set to be the largest fully automated
facilities in UAE.

The new facility marks a significant advancement for Sobha Group, as they began in 1976 as a
furniture-making and interior designing business in Oman, it has the deep-rooted expertise within
the industry. With such a rich history and legacy, establishing Sobha Furniture’s factory in Dubai
Industrial City isn’t just a new venture, it’s a continuation of our longstanding commitment to
excellence.

By integrating cutting-edge technologies, the developer seeks to build the largest and completely
automated factory in the UAE, demonstrating their commitment to fostering innovation and
excellence in the sector. The factory, located across an 84,000 sq.m land plot with a built-up area
of 50,000 sq.m, will manufacture a range of products including sofas, seats, armchairs, chairs,
beds, car and airplane seats, assembled and flat-pack cabinets for the local market and for export
customers.

In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector
through initiatives such as ‘Make it In the Emirates’ which promotes a holistic environment, Sobha
Group has selected Dubai Industrial City as its preferred location to set up this factory.

Through the new facility, which represents a step towards further vertical integration within the
real estate group, Sobha Furniture plans to serve medium- and high-segment customers who value
high-quality and ethically manufactured products by eliminating the need for imports, helping to
reduce lead times, and cut transportation costs and emissions.

PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains committed
to consistently enriching the local economy by offering high-value products and services in the
UAE and beyond. Sobha Furniture at Dubai Industrial City will contribute to Dubai’s and the UAE’s
manufacturing landscape in the years to come, and we are proud to expand Sobha Group’s legacy
of adding value to change lives for the better.”

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of
Sobha Furniture’s factory as our groundbreaking investment in the UAE's industrial landscape. With
this factory we aim to not only meet but exceed global standards of high-quality, luxury furniture
manufacturing. This significant investment underscores our commitment to innovation, quality,
and contributing to the growth of the local economy.”

The factory will be equipped with advanced technologies and machinery to enable high levels of
customisation as well as ensure optimal production capacities are steadily maintained. Its location