Page 39 - SOBHA REALTY PR REPORT - APRIL 2024

4/15/24, 1:28 PM Sobha Group Announces Furniture Factory
The state-of-the-art fully automated facility will be established at Dubai Industrial City
The facility is approximately valued at AED 450 million
It is located across an 84,000 square metre land plot with a built-up area of 50,000 square metres

In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector through initiatives such
as ‘Make it In the Emirates’ which promotes a holistic environment, Sobha Group has selected Dubai Industrial City
as its preferred location to set up this factory.

Through the new facility, which represents a step towards further vertical integration within the real estate group,
Sobha Furniture plans to serve medium- and high-segment customers who value high-quality and ethically
manufactured products by eliminating the need for imports, helping to reduce lead times, and cut transportation
costs and emissions.

Sobha Group remains committed to consistently enriching the local economy by
offering high-value products and services in the UAE and beyond. Sobha Furniture at
Dubai Industrial City will contribute to Dubai’s and the UAE’s manufacturing landscape
in the years to come, and we are proud to expand Sobha Group’s legacy of adding
value to change lives for the better.

PNC Menon, Founder and Chairman of Sobha Group

Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of Sobha Furniture’s factory
as our groundbreaking investment in the UAE's industrial landscape. With this factory we aim to not only meet but
exceed global standards of high-quality, luxury furniture manufacturing. This significant investment underscores our
commitment to innovation, quality, and contributing to the growth of the local economy.”

The factory will be equipped with advanced technologies and machinery to enable high levels of customisation as
well as ensure optimal production capacities are steadily maintained. Its location within Dubai Industrial City will also
enable synergies with Sobha Furniture’s existing facility in KEZAD in Abu Dhabi, adding to the group’s competitive
edge by allowing optimised production capabilities and catering to a broader market more effectively.

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