Page 85 - SOBHA REALTY PR REPORT - APRIL 2024

4/3/24, 10:21 AM PRESSR: Sobha Group announces Sobha Furniture's factory, with state-of-the-art fully automated facility at Dubai … – TradingVie…
customers.
In line with the relentless efforts of the UAE and Dubai to reinforce the local industrial sector through initiatives such as
‘Make it In the Emirates’ which promotes a holistic environment, Sobha Group has selected Dubai Industrial City as its
preferred location to set up this factory.
Through the new facility, which represents a step towards further vertical integration within the real estate group, Sobha
Furniture plans to serve medium- and high-segment customers who value high-quality and ethically manufactured
products by eliminating the need for imports, helping to reduce lead times, and cut transportation costs and emissions.
PNC Menon, Founder and Chairman of Sobha Group, said: “Sobha Group remains committed to consistently
enriching the local economy by offering high-value products and services in the UAE and beyond. Sobha Furniture at
Dubai Industrial City will contribute to Dubai’s and the UAE’s manufacturing landscape in the years to come, and we are

proud to expand Sobha Group’s legacy of adding value to change lives for the better.”
Carlo Magistretti, CEO of Sobha Furniture, said, “We are proud to announce the launch of Sobha Furniture’s factory
as our groundbreaking investment in the UAE's industrial landscape. With this factory we aim to not only meet but exceed
global standards of high-quality, luxury furniture manufacturing. This significant investment underscores our commitment
to innovation, quality, and contributing to the growth of the local economy.”
The factory will be equipped with advanced technologies and machinery to enable high levels of customisation as well as
ensure optimal production capacities are steadily maintained. Its location within Dubai Industrial City will also enable
synergies with Sobha Furniture’s existing facility in KEZAD in Abu Dhabi, adding to the group’s competitive edge by
allowing optimised production capabilities and catering to a broader market more effectively.
For further information, please contact:

Orient Planet Group (OPG)
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2024
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