Page 3 - DGHR PR REPORT - AUGUST 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
August 2024
4 Press Releases were issued for DGHR
2 Statements were issued for DGHR
5 Interviews were conducted for DGHR
10 Content Development were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 4,111,200
*Arabic Total Value of Spend 1:4 AED 16,444,800
English Total AED 2,778,000
*English Total Value of Spend 1:4 AED 11,112,000
TOTAL AED 27,556,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
