Page 72 - UP PR REPORT - JANUARY 2026

1/22/26, 11:11 AM Union Properties' Smart Media Leap in Motor City - 2026-01-21
Union Properties' Smart Media Leap in

Motor City

20 hours ago
Summary
Union Properties teams up with Hypermedia to revolutionize Motor City with an advanced smart media
network, enhancing urban experiences and brand visibility.
Union Properties partners with Hypermedia to transform Motor City with a next-gen smart

media network.

Union Properties PJSC, a prominent figure in the UAE's real estate landscape, has embarked on an
ambitious journey to redefine urban media infrastructure through a strategic partnership with

Hypermedia. This collaboration aims to transform Motor City, one of Dubai's most iconic motorsport-

inspired communities, into a hub of intelligent digital communication.

The partnership will see Hypermedia, a subsidiary of W Group Holding, design and implement a

cutting-edge media network that seamlessly integrates with Motor City's unique architectural identity.
This initiative will introduce three landmark hoardings, four architecturally designed digital gateways,

and 24 intelligent two-faced smart MUPIs, creating a sophisticated media ecosystem that enhances
brand visibility and enriches the urban experience for residents and visitors alike.

Eng. Amer Khansaheb, CEO of Union Properties, emphasized the significance of this venture, stating

that it aligns with Dubai's vision for innovative and connected urban spaces. By integrating advanced
digital screens and smart infrastructure, the partnership goes beyond traditional advertising, elevating

everyday experiences and reinforcing Motor City's identity of speed, precision, and energy.

Hypermedia CEO Philip Matta echoed these sentiments, highlighting the transformative potential of

the new media network. Inspired by the aesthetics of racetracks and performance cars, the digital

gates and smart screens will not only empower brands but also enhance the community's appeal to
residents, visitors, and investors.

This landmark partnership marks the first phase of a broader citywide uplift, setting a new benchmark
for smart urban communication across Dubai's key communities. With AI-powered media experiences,

Union Properties is poised to lead the charge in creating intelligent urban environments.

https://www.investoract.com/uae/instruments/union-properties-pjsc/insights/union-properties-smart-media-leap-in-2026-01-21 1/2