Page 10 - UNIFONIC PR REPORT - October 2024

Press Release

Unifonic unveils AI-powered engagement solutions at

GITEX 2024 to elevate customer experience

Dubai, UAE, 14 October 2024- Unifonic, the leading conversational AI platform and SaaS

provider in the Middle East, showcased its advanced AI-powered conversational marketing and
support solutions at GITEX 2024 as part of Saudi Exports. The solutions are underpinned by
Audience, Unifonic’s enterprise-grade customer data platform (CDP). Combined with Flow
Studio, Unifonic’s industry-leading customer journey builder, Audience is designed to
revolutionise customer engagement by enhancing marketing efficiency, uplifting return on
investment (ROI), and elevating customer loyalty and lifetime value.

Audience, a revolutionary tool for businesses, enables hyper-personalised campaigns backed
by signals, data-driven insights, and real-time automation across multiple channels like
WhatsApp, SMS, Voice, and Push. By using Audience, marketing professionals can unify

customer profiles, centralise first-party data, and automate customer journeys, thereby
significantly improving key metrics like ROI, customer retention and engagement, and overall
satisfaction rates.

Mohammed Sleeq, Chief Operations Officer at Unifonic, reaffirmed the company’s
dedication to enhancing customer experience and leading AI-powered innovation in the region.
He stated: "Unifonic’s participation in GITEX 2024 is a testament to this commitment. Our
AI-powered solutions are designed to empower businesses by tailoring dynamic, personalised

interactions and moving them into the next generation of customer engagement experience.”

Audience empowers businesses to tackle ineffective segmentation, lack of personalisation, and

inefficient campaign optimisation. It also offers features like omnichannel integration and
real-time optimisation, facilitating data-driven decision-making based on live campaign
performance updates. Businesses can effectively optimize digital ads on Meta platforms with
Click-to-WhatsApp ads and get complete visibility on Return On Advertising Spend (ROAS)
with the attribution dashboard.

Unifonic remains steadfast in consolidating its position as a pioneer in the regional
communications ecosystem, which aligns with the UAE’s ambitious ‘We the UAE 2031’
vision. The company’s eclectic range of advanced AI-powered tools streamlines key processes

and plays an integral role in empowering regional players by assisting them in implementing
customer-centric marketing strategies.

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