Page 3 - FDF PR REPORT - DECEMBER 2023 (ENGLISH)
P. 3
PR REPORT
Family Development Foundation
(FDF)
December 2023
9 Press Releases were issued for Family Development Foundation (FDF)
2 Statements were issued for Family Development Foundation (FDF)
36 Interviews were secured for Family Development Foundation (FDF)
4 Social Media contents were made for Family Development Foundation (FDF)
2 Content Development were made for Family Development Foundation (FDF)
Total Number of clippings: 278
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 2,719,300
*Arabic Total Value of Spend 1:4 AED 10,877,200
English Total AED 647,500
*English Total Value of Spend 1:4 AED 2,590,000
TOTAL AED 13,467,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
