Page 3 - HIMA PR REPORT - JUNE 2024
P. 3
PR REPORT
HIMA
June 2024
1 Content Development was made for HIMA
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 136,600
*Arabic Total Value of Spend 1:4 AED 546,400
English Total AED 386,800
*English Total Value of Spend 1:4 AED 1,547,200
TOTAL AED 2,093,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
