Page 3 - ADCMC PR REPORT - JANUARY 2025
P. 3
PR REPORT
Emergencies, Crises and Disasters
Management Centre Abu Dhabi
January 2025
1 Interview was secured for ADCMC
22 Content Development were made for ADCMC
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 82,000
*Arabic Total Value of Spend 1:4 AED 328,000
English Total AED 22,500
*English Total Value of Spend 1:4 AED 90,000
TOTAL AED 418,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
