Page 20 - Torry Harris PR REPORT - January 2025

Torry Harris to introduce AI-powered ‘SMART Souq’ solution at LEAP 2025
of the Saudi eCommerce sector. Amid this growth, the company strives to address the unique challenges faced
by Saudi enterprises, enabling them to achieve agility, scalability, and operational excellence.

Shivdayal Charan, Director of Middle East, Torry Harris, said: “We look forward to showcasing our cutting-
edge solutions at LEAP 2025, in line with the Kingdom’s vision to set higher global benchmarks for digital

innovation. The remarkable growth in Saudi Arabia’s digital economy is evident, with total commercial
registrations reaching approximately 40,953, a 10% growth rate in the fourth quarter of last year driven by the
nation’s ongoing digital transformation and the pivotal role of online marketplaces in fostering economic
diversification. The nation’s visionary leadership has fostered an ideal environment for the introduction of

advanced solutions like ‘SMART Souq’, paving the way for long-term, sustainable business growth.

Charan further stated: “Our AI-powered solution, ‘SMART Souq’, is much more than just a digital marketplace; it
is a transformative platform that facilitates complete digitalisation. It offers businesses the requisite tools to
capitalise on the vast opportunities within the Kingdom’s growing eCommerce ecosystem, while enabling them
to build highly personalised and scalable marketplaces.”

Leveraging over 25 years of global expertise and strategic alliances with leading tech entities like AWS,
Microsoft, and Google, Torry Harris remains committed in its efforts to boost Saudi Arabia’s digital
transformation journey.

About Torry Harris

At Torry Harris, we partner with enterprises to deliver measurable outcomes in building scalable, AI-driven

digital ecosystems that enhance trade outcomes and optimize fragmented IT environments across verticals.
Founded in New Jersey in 1998, we bring strong experience in digital ecosystem enablement, full life-cycle API
management, Cloud, and Data solutions - across the US, Europe, and the Middle East. Our flagship AI-powered
marketplace, “SMART Souq” seamlessly unites suppliers, distributors, and consumers on a single, dynamic

platform.

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