Page 29 - Torry Harris PR REPORT - January 2025

Riyadh Daily
reach USD 23.46 billion by 2027, with the number of eCommerce users projected to reach 34.5 million by
2025, and user penetration increasing to 74.7 per cent by 2027. However, challenges such as fragmented
ecosystems, vendor onboarding difficulties, and lack of personalised user experiences remain significant
barriers to achieving the full potential of this market.

The company’s new solution – SMART Souq, an AI-powered marketplace solution – aims to address these
challenges directly and revolutionise eCommerce in Saudi Arabia. The solution, introduced at LEAP 2025,
is powered by the 4Sight AI Engine and seamlessly connects suppliers, distributors, and consumers on a
unified platform. Beyond traditional marketplaces, SMART Souq enhances customer engagement,
simplifies vendor onboarding, and delivers personalised experiences, fostering a more inclusive digital
economy. It also unlocks new revenue streams, helping businesses to thrive in an increasingly digital
marketplace. In essence, SMART Souq accelerates Saudi Arabia’s digital transformation, embodying the
principles of efficiency, inclusivity, and innovation.

In Saudi Arabia, the company aims to expand its tailored digital marketplace solutions and API-led
connectivity services to foster greater interoperability among businesses within the region. It is currently
actively seeking collaborations with key government entities such as the Saudi Data and AI Authority
(SDAIA) to accelerate technology adoption across the Kingdom.

Furthermore, the company is deeply committed to investing in and upskilling the local KSA workforce. This
includes initiatives like building a strong local talent pool and conducting joint training programs to enhance
their expertise in crucial areas such as digital integration, cloud technologies, and data management.

Beyond global partnerships with leading players like Cloud Hyperscalers, data management companies,
iPaaS and integration vendors, the company has a specifically tailored KSA strategy.-working with partners
like Boomi and Mulesoft to implement industry-specific solutions for KSA (such as healthcare and oil and
gas) and supporting enterprises with multi-cloud, hybrid, and localised cloud migrations and strategies,
focusing on security. In addition, we partner with leading data platform vendors such as Ab Initio and
Databricks to offer AI-driven data and advanced analytics services to improve business outcomes.
API-driven solutions, digital transformation, and automation are key enablers for Saudi Arabia to achieve its
Vision 2030 objectives, as they streamline operations, enhance service delivery, and foster innovation
across various sectors. By embracing these technologies, Saudi Arabia can create a more agile, efficient,
and digitally advanced economy, driving growth and improving service delivery. Torry Harris, with its
expertise in API management, integration, and digital transformation, plays a pivotal role in helping
organisations across the Kingdom harness these technologies. Through its cutting-edge solutions, Torry
Harris supports businesses in optimising their operations, accelerating digitisation, and aligning their
strategies with Vision 2030, thereby contributing to the country’s broader goals of economic diversification,
innovation, and sustainable development.

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