Page 3 - ADCMC PR REPORT - MAY 2025
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PR REPORT
Emergencies, Crises and Disasters
Management Centre Abu Dhabi
May 2025
2 Press Releases were issued for ADCMC
3 Interviews were conducted for ADCMC
32 Content Development were made for ADCMC
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 861,400
*Arabic Total Value of Spend 1:4 AED 3,445,600
English Total AED 684,100
*English Total Value of Spend 1:4 AED 2,736,400
TOTAL AED 6,182,000
Total Arabic Media Reach 807,397
Total English Media Reach 460,203
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
