Page 3 - MOE ARABIC PR REPORT - NOVEMBER 2024 (Part 4)
P. 3
PR REPORT
Ministry of Economy
November 2024
15 Press Releases were issued for Ministry of Economy
17 Statements were prepared for Ministry of Economy
20 Speeches were prepared for Ministry of Economy
2 Media Invites were made for Ministry of Ministry of Economy
2 Interviews were conducted for Ministry of Economy
11 Event Media Coverages were conducted for Ministry of Economy
39 Content Development were made for Ministry of Economy
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 18,561,100
*Arabic Total Value of Spend 1:4 AED 74,244,400
English Total AED 3,736,100
*English Total Value of Spend 1:4 AED 14,944,400
TOTAL AED 89,188,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
