Page 3 - Hyperpay PR REPORT - APRIL 2024
P. 3
PR REPORT
HyperPay
April 2024
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 91,800
*Arabic Total Value of Spend 1:4 AED 367,200
English Total AED 23,300
*English Total Value of Spend 1:4 AED 93,200
TOTAL AED 460,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
