Page 3 - DGHR PR REPORT - NOVEMBER 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
November 2024
2 Press Releases were issued for DGHR
1 News Brief was issued for DGHR
2 Statements were issued for DGHR
2 Interviews were conducted for DGHR
2 Content Development were made for DGHR
The Press Releases were sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 5,353,200
*Arabic Total Value of Spend 1:4 AED 21,412,800
English Total AED 1,231,600
*English Total Value of Spend 1:4 AED 4,926,400
TOTAL AED 26,339,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
