Page 41 - AAE PR REPORT - March 2024_Neat

of their mothers, which helps support underprivileged individuals through
education.

The campaign also promotes the values of honouring parents, kindness,
compassion and solidarity, while highlighting the UAE’s leading humanitarian role.

Mohamed Ali Al Ansari, Chairman of Al Ansari Exchange, said, “The Mothers’
Endowment campaign launched by His Highness Sheikh Mohammed bin Rashid
Al Maktoum, reflects the values of giving and generosity deeply rooted in the UAE
community. It is a generous initiative that shows how our leadership prioritises
education as a key to positive change across communities.”

“We are honoured to join other contributors to the campaign as part of our
commitment to social responsibility and to all charity and humanitarian initiatives
launched in the UAE, especially in Ramadan. This campaign is particularly
important as it addresses two great causes; honouring mothers and promoting
education,” he added.

The Mothers’ Endowment campaign, which coincided with the holy month of
Ramadan, builds upon the success of humanitarian campaigns launched in
previous years under the directives of His Highness Sheikh Mohammed bin
Rashid Al Maktoum.

The Mothers’ Endowment campaign continues to welcome donations and
contributions to the endowment fund from institutions and individuals across six
main channels including the campaign’s website (Mothersfund.ae), as well as a
dedicated call centre via the toll-free number (800 9999). Donations are also
possible via bank transfers in the UAE dirham to the campaign bank account
number with Emirates Islamic Bank (AE790340003708472909201).

Donations via SMS are possible by sending the word “Mother” to the following
numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible
platforms for donating to the campaign are the DubaiNow app by clicking the
“Donations” tab, and Dubai’s community contributions platform Jood (Jood.ae).

https://wam.ae/en/article/13ubf42-ansari-exchange-contributes-aed5-million-
mothers%E2%80%99