Page 3 - GAS PR REPORT - February 2023_Neat
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PR REPORT
General Authority of Sports
February 2023
7 Press Releases were issued for General Authority of Sports
1 Statement was made for General Authority of Sports
3 Media Invitations were made for General Authority Sports
2 Speeches were made for General Authority Sports
2 Interviews were conducted for General Authority Sports
8 Content Developments were made for General Authority of Sports
The Press Release was sent to all local, Pan Arab publications.
TOTAL VALUE ‐ ARABIC MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 9,898,500
*Arabic Total Value of Spend 1:4 AED 39,594,000
E n g l i s h T o t a l A E D 8,011,400
*English Total Value of Spend 1:4 AED 32,045,600
T O T A L AED 71,639,600
*This calculation is based on the principle that editorial has four times the value of paid‐for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid‐for advertising.
