Page 3 - WORLD OF COFFEE PR REPORT - OCTOBER 2023
P. 3
PR REPORT
World of Coffee
October 2023
1 Press Release was issued for World of Coffee
1 Interview was secured for World of Coffee
1 Content Development was made for World of Coffee
The Press Release was sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 530,200
*Arabic Total Value of Spend 1:4 AED 2,120,800
English Total AED 395,600
*English Total Value of Spend 1:4 AED 1,582,400
TOTAL AED 3,703,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
