Page 3 - Metro Brazil PR Report - February 2024
P. 3

MEDIA MONITORING REPORT
                                                    (February 2024)




                                                 Metro Brazil



               1 Press Release was issued for Metro Brazil.
               1 Opinion Piece was issued for Metro Brazil.
               1 Feature Article was issued for Metro Brazil.
               1 interview was conducted for Metro Brazil.

               TOTAL VALUE  -  ARABIC  & ENGLISH PRESS  RELEASES  IN  UAE
               AED.

               Arabic Total                                              AED           85,900

               *Arabic Total Value of Spend 1:4                          AED           343,600

                English Total                                            AED           207,200

               *English Total Value of Spend 1:4                         AED           828,800

                TOTAL                                                    AED           1,172,400


               *This calculation is based on the principle that editorial has four times the value of paid-for
               advertising, as surveys have proven that majority of readers tend to believe the veracity of

               editorial is four times more than paid-for advertising.
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