Page 108 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/6/25, 9:43 AM Ajman Department of Tourism Development launches promotional roadshow across French cities to strengthen tourism partnership…
H.E. Alhashmi underscored that the tour goes beyond traditional promotional practices,
serving broader strategic goals to reinforce international cooperation. H.E. Alhashmi said,
“Beyond showcasing a destination, we are highlighting a holistic experience that combines
the emirate’s unique nature, rich heritage and top-notch hospitality. Through this roadshow,
we seek to boost global awareness of Ajman as a premier tourism hub that leaves lasting
memories.”

H.E. Alhashmi said, “Our visit to France aligns with ADTD’s commitment to promote
partnerships with major stakeholders in the French tourism market and explore new
opportunities for sustainable tourism development. We aim to exhibit Ajman’s diverse
destinations and services, giving an overview on authentic Emirati hospitality that resonates
with travellers of all backgrounds.”

The promotional roadshow comes at a pivotal time when tourism destinations in the Gulf
region are witnessing an increased interest from French travellers. The UAE continues to be
one of the most sought-after destinations among European tourists, especially due to the
wide-ranging experiences and exceptional service standards. Through this visit, ADTD aims
to capitalise on the growing interest by showcasing Ajman as an ideal destination that
blends cultural values with modern infrastructure and advanced technology.

Moreover, the tour aligns with the Department’s vision to improve international recognition
of Ajman as a unique tourism destination providing one-of-a-kind experiences. It will also
spotlight the emirate’s new tourism projects and conduct strategic meetings with French
travel operators to exchange expertise, expand into new markets, and contribute to local
economic growth, ultimately strengthening Ajman’s leadership on the international tourism
map.

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