Page 60 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/27/25, 11:53 AM ttnonline.com/ArticleTA/329645/Ajman-Tourism-launches-Eastern-European-roadshow
Alhashmi emphasised that the initiative is part of the Department’s strategy to strengthen its presence in
high-potential markets.

Headded: “This tour marks a pivotal milestone in our journey to broaden our network of international partners

and open new avenues of collaboration with emerging European markets. Guided by a clear vision, we are
committed to positioning Ajman as a leading tourism destination, offering a harmonious blend of authentic

Emirati heritage and modern sophistication, delivering distinctive experiences that resonate with today’s
travelers.”

Alhashmi further stated: “We are working to strengthen Ajman's presence on the regional and global tourism
map through targeted initiatives that diversify our source markets and elevate the emirate’s appeal as a hub
for premium hospitality and tourism investment. We are confident this tour will be a meaningful step towards

forging strategic partnerships that support our goals for sustainable tourism development and reinforce the
emirate’s role within the national tourism landscape”.

Eastern European tourists are showing great interest in various destinations across the UAE, due to their rich

cultural and entertainment offerings. The roadshow will help raise awareness about Ajman as a unique
destination that combines Emirati heritage with contemporary appeal, attracting new visitors and supporting
the sustainable growth of both the tourism sector and the national economy.

Furthermore, the roadshow coincides with an increased influx of tourists from Eastern Europe to Ajman,

reflected in higher hotel occupancy rates and increased demand for rooms, along with a noticeable rise in
overnight stays compared to 2023 and 2024.

The initiative is also designed to explore new partnership opportunities with leading tourism companies in
Poland, Hungary and the Czech Republic. Moreover, it aims to promote exchange of tourism marketing and

promotion expertise, aligning with ADTD’s vision to support sustainable tourism development and enhance
the sector’s contribution to economic growth. -TradeArabia News Service

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