Page 75 - Ajman Department of Tourism, Culture and Media PR REPORT - OCTOBER 2025

10/17/25, 11:51 AM Ajman Department of Tourism Development unveils cutting-edge digital projects at GITEX Global 2025
globally renowned event signifies its dedication to leveraging advanced technologies like artificial
intelligence (AI) to create a smart and sustainable tourism sector. The initiatives and technologies
include interactive tools for generating images, videos, and 3D models, converting written ideas into
visual or audio content. ADTD has also introduced an intelligent system for evaluating and categorising

ideas and a comprehensive digital registry to track future initiatives.

In addition, the Department is promoting collaborative innovation through a secure digital platform for
submitting and assessing entries for the Tourism Innovator Award. This cutting-edge platform enables
the community to express their ideas in different ways, and it fosters creative engagement and

contributes to shaping a future tourism innovation pathway that supports the sector’s competitiveness
and sustainability. It also contributes to the goals of Ajman Vision 2030 to position the emirate as a smart
and attractive global tourism hub.

Commenting on ADTD’s active participation in GITEX Global 2025, His Excellency Mahmood Khaleel
Alhashmi, Director General of the ADTD, highlighted the Department’s commitment to fostering digital

transformation in the tourism sector and boosting the adoption of advanced technological solutions that
support sustainable development goals and strengthen Ajman’s tourism economy.

H.E. Alhashmi said: “At the Ajman Department of Tourism Development, we are committed to providing
exceptional tourism experiences to both local and international visitors. We aim to develop advanced

digital services powered by AI and machine learning and explore the latest technologies in the global
market to attain our goals and boost the efficiency and quality of our services. Through the projects and
initiatives showcasing at GITEX Global 2025, we aim to position our tourism ecosystem as a pioneering
example for leveraging data, technology, and collaboration and create a supporting environment that

meets the aspirations of our visitors and drives the economic and tourism development journey of the
emirate.”

Furthermore, ADTD unveiled Ajman’s new tourism website, which is designed as an interactive AI-
powered digital platform to boost visitor experience. Its key features include a smart tourism assistant, a

personalised tourism memory, and landmark recognition via camera service. In addition, it offers trip
planning and future event analytics through smart reports and dashboards to help decision-makers in
designing sustainable events.

The website also includes an inclusive-tourism platform for People of Determination. Through this
integrated and smart platform, ADTD aims to enhance the possibilities of tourism for People of

Determination in Ajman by enabling them to explore accessible hotels, restaurants, transportation,
events, and offers with interactive maps and customised services. It contributes to promoting inclusive
and sustainable tourism in Ajman and positions it as an innovative and comprehensive destination.

Furthermore, the website offers future tourism event design services for Ajman. It collects, evaluates and

categorises participation data to generate smart reports, dashboards, and indicators that underscore

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