Page 3 - BAKER HUGHES PR REPORT - APRIL 2024
P. 3
PR REPORT
Baker Hughes
April 2024
TOTAL VALUE –ENGLISH MEDIA COVERAGE IN UAE AED.
English Total AED 203,200
*English Total Value of Spend 1:4 AED 812,800
TOTAL AED 812,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
