Page 3 - GETEX PR Report - May 2024
P. 3
MEDIA MONITORING REPORT
(May 2024)
GETEX
1 Press Release was issued for GETEX.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 222,900
*Arabic Total Value of Spend 1:4 AED 891,600
English Total AED 171,700
*English Total Value of Spend 1:4 AED 686,800
TOTAL AED 1,578,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.