Page 9 - GETEX PR Report - May 2024

Middlesex University (MDX) Dubai to connect with a diverse range of talents. As one of the
biggest education events in the region, GETEX puts MDX in the center of the action, allowing
students to easily access information about our exceptional International Foundation Programme
(IFP), 70+ quality UK undergraduate and postgraduate degrees, and our renowned MBA
programmes. They even have the unique and invaluable opportunity to meet current MDX students
and ask them directly about their university experience and apply on the spot. GETEX
demonstrates the UAEs innovative approaches to education, cutting-edge research, and technology
integration, positioning the UAE as a hub for educational innovation. For September 2024,
Middlesex University Dubai will be introducing various new exciting programmes, including BA
Honours Fashion (Design Technologies), MSc Financial Technology, MSc Legal Technology, MSc
Sport Performance Analysis and the new MDX MBA (Daytime Delivery).”

UAE’s education sector is poised for tremendous growth. By 2028, the country’s education market
is expected to grow at a strong Compound Annual Growth Rate (CAGR) of 9.46 per cent,
translating into a projected increase in market size of USD 5.41 billion. This growth trajectory
extends to the technical education sector as well, where both enrollment numbers and revenue are
expected to steadily rise in the coming years.

The event's success indicates how the UAE acknowledges the transformative power of higher
education in generating opportunities and promoting societal advancement. The UAE’s National
Strategy for Higher Education 2030 aligns with this vision and strives to achieve the highest
scientific and professional education standards, demonstrating the country's commitment to
shaping skilled generations for the future.

Tanya Mokle, Director of GETEX, stated: “GETEX Spring 2024 was a success in spite of the
fact that over a dozen school visits were cancelled because of the recent floods and inaccessible
roads. The adverse weather conditions hindered normal school operations for the week and made
it challenging for families to attend GETEX. Despite the lower visitor turn-out due to the
unexpected weather and unprecedented after-effects, GETEX experienced high-quality visitors,
with many universities satisfied with admissions achieved during the exhibition.

“As committed organisers of GETEX with the mission to provide our participants with the best
possible access to students, we will provide exhibitors of GETEX Spring 2024 with continued
marketing support leading up to their September student-intake. Additionally, our aim is to
facilitate a student-outreach programme for universities especially focusing on students in the
Northern Emirates who were unable to attend GETEX because of the unprecedented rains and
consequent flooding. We take pride in our University-School relationships and believe that a large