Page 3 - BKN301 PR Report - June 2024
P. 3
MEDIA MONITORING REPORT
(June 2024)
BKN301
1 Press Release was issued for BKN301.
2 Opinion Pieces were issued for BKN301.
1 Interview was conducted for BKN301.
The press release was sent to all local, Pan-Arab English, and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 199,400
*Arabic Total Value of Spend 1:4 AED 797,600
English Total AED 196,200
*English Total Value of Spend 1:4 AED 784,800
TOTAL AED 1,582,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
