Page 3 - DGHR PR REPORT - DECEMBER 2024
P. 3
PR REPORT
Dubai Government Human Resources
Department
December 2024
1 News Brief was issued for DGHR
1 Statement was issued for DGHR
3 Content Development were made for DGHR
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
A r a b i c T o t a l A E D 1,526,300
*Arabic Total Value of Spend 1:4 AED 6,105,200
English Total AED 525,100
*English Total Value of Spend 1:4 AED 2,100,400
TOTAL AED 8,205,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
