Page 3 - KAEC PR REPORT - MARCH 2024
P. 3
PR REPORT
KAEC
March 2024
1 News Brief was issued for KAEC
1 Content Development was made for KAEC
The Press Release was sent to all local, Pan Arab English and Arabic publications
TOTAL VALUE – ARABIC & ENGLISH MEDIA COVERAGE IN AED.
Arabic Total AED 241,700
*Arabic Total Value of Spend 1:4 AED 966,800
English Total AED 227,700
*English Total Value of Spend 1:4 AED 910,800
TOTAL AED 1,877,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
