Page 3 - HBMSU PR REPORT - AUGUST 2025
P. 3
PR REPORT
Hamdan Bin Mohammed Smart
University
August 2025
2 Press Releases were published for HBMSU
2 Statements were issued for HBMSU
3 Interviews were conducted for HBMSU
5 Content Developments were madde for HBMSU
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 1,078,200
*Arabic Total Value of Spend 1:6 AED 6,469,200
E n g l i s h T o t a l A E D 773,400
*English Total Value of Spend 1:6 AED 4,640,400
TOTAL AED 11,109,600
*This calculation is based on the principle that editorial has six times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is six times more than paid-for advertising.
